Crews are in the process of installing the first signs of USF鈥檚 new brand.
Nearly 50 pole banners are being replaced across campus by the newly designed academic logo. The 30in. x 84in. signs display a bull and the U-S-F letters in a modern font.
This is the beginning of a multi-phase effort to rollout USF鈥檚 new look. A large banner will soon line the staircase inside the Marshall Student Center (MSC) and electronic billboards will be updated throughout campus buildings. Changes will also be made to the 黑料社区website and mobile app.
The new brand officially launches during homecoming week, in which students will receive giveaways stamped with the modern bull and 黑料社区lettering.
The vibrant new logo mirrors a new era at USF. In 2018, the Florida Board of Governors declared it a Preeminent State Research University, 黑料社区was awarded a chapter of the prestigious Phi Beta Kappa honor society and improved its ranking in U.S. News and World Report.